Hello there, I'm...
Michael Fung.
Product designer 🖋️ | Food traveller 🍱 | D&D enthusiast 🐲
Founding product designer / design engineer @ Flyweel, combining human collaboration & AI to solve complexity with pragmatism.
About
I'm a product designer with 5 years under their belt, leaning towards synthesis, workshop facilitation, front-end development and outputting UI solutions that scale.
I have previously worked at WiseTech Global, designing platforms to support warehousing and container yard operations, as well as exploring, shaping and educating how to be an AI-enabled designer. Before that I was at Mark43, a public safety SaaS company, as well as Service NSW, one of NSW's digital government branches, working on evidence management software and biometric security respectively. In a previous life, I worked in the not-for-profit space, in a multitude of roles both locally and globally (and briefly dabbled in fashion, long story).
Now I work at Flyweel as their founding product designer / design engineer — wearing a few extra hats along the way. More to come about this next chapter as I live and breathe startup culture.
Downtime Activities
When not designing, I love playing table-top role playing games like D&D, eating my way through a place while globe-trotting, or getting beaten up learning how to Taido as I approach 30.
Skills
Tools
Experience
Professional Experience
Founding Product Designer
ActiveFlyweel · 2026 – Present
Designed and shipped Cards end-to-end in 6 weeks — a credit product built on CapitalOS that finances ad spend based on connected platform analytics — extending Flyweel from adtech into fintech and establishing its primary revenue stream. Now rebuilding the product’s UX foundations from scratch while contributing as a front-end developer (TypeScript, React). Established team processes — sprint planning, standups, backlog grooming — for a 4-person founding team.
Senior UX Designer
WiseTech Global · 2022 – July 2026
Transformed product practices by introducing user-centric design processes to traditionally engineering-led development. Designing core processes for warehousing and facility management systems across desktop, tablet and mobile. Co-leading design ops and collaborating with the design system team.
Product Designer
Mark43 · Feb 2022 – Jun 2022
Conducted onsite contextual inquiries and facilitated workshops to capture customer behaviours. Designed fundamental capabilities for tasking and workflow management in public safety. Mentored junior designers and crafted the design strategy for AU market delivery.
Product Designer
ServiceNSW · 2021 – 2022
Established design processes within the product squad. Collaborated to digitise credential renewal processes including identity verification. Interviewed front-line staff to create service blueprints and led workshops to discover research opportunities.
Volunteering & Education
Web Designer
TekFoundation · 2024 – 2025
Designed and built web experiences for a non-profit organisation, contributing pro-bono end-to-end product build.
Bachelor of Information Systems
University of New South Wales · 2015 – 2020
Selected Works
AI-Accelerated Design: Project Gandalf
I co-led a two-week structured experiment to explore how AI could accelerate interface design — without sacrificing the quality that WiseTech's design system demands. The result was a purpose-built, context-aware prototyping environment where Designers can go from prompt to a coded front-end prototype in minutes, combining our own research and what is available across the organisation.
Simplifying the Container Repair Process
I led the design efforts to make unloading, assessing, quoting, and approval of work to be done on a container easier. This project not only uplifted existing processes from a legacy system, but helped shape what mobile & tablet means for WiseTech's design system.
Forensic Services Evidence Triage
A new team created specifically for our client, I was tasked to design new features to accommodate for how local law enforcement processed evidence and ensured the process' integrity for court. This project changed how the company handled multi-user input and further heightened the importance of visibility within the product.
Face Verification for Identity Services
To help digitise the credential renewal process for working with children, I designed and tested the new 'face verification' process to remove the need to check in-person that you are in fact… you!